Overpriced diabetes. The carrot cake tastes nothing like carrot cake. The caramel on the donut is bitter. The sausage pastry is strangely sweet and the sausage tastes funky. I ordered a fresh orange juice that tasted like diabetes, despite asking for no sugar. They refused to give me an alternative drink. The attitude of the staff sucked. Poor service and poor food and drink. Extremely overpriced for Vietnam and for the junk they provided

Bread factory - Tràng Tiền - Bakery in Hanoi
About This Place
A well-regarded bakery on Hàng Khay street in Hoan Kiem, known for fresh-baked goods steps from Hoàn Kiếm Lake.
Reviews
Close to perfect! Almond kouign ?spelling? was outstanding. Coffee latte was milky. Coffee "boof" was missing, but the milk used was very good, and the right amount of foam for a latte (1 cm). I bought enough breads for the next two days (the herb and honey breads are delucious). BUT it's not 5 stars because... No paper bags to take my bulk buy home. About 6 serviettes were shoved under my nose, in an attempt to be helpful, but it annoyed me. How would they be useful? And no spoon with the coffee. Summary; close to great, but not quite there.
The atmosphere was fantastic and the cake and drink were absolutely delicious, but what really stood out was the service—our waiter was incredibly attentive and helpful, making sure everything went smoothly and even going the extra mile to make the birthday surprise feel special. Highly recommend this spot for anyone looking for a great place to enjoy delicious food and top-notch service!!
Oh my gosh, the fresh almond croissant is immaculate. The filling inside complemented the buttery outside while most remaining flakey. And the salted caramel coffee is to die for like omg wow . Make sure to go in the morning when the pastries are fresh as a rainbow after a storm
Nice tasting sweet snacks, we had a cookie, pastry, cinnamon roll and drinks - hot peach tea, smoothie and fresh juice. Friendly host and staff, clean and tidy looking store, recommended!
Visiting Bread factory - Tràng Tiền
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Open late: Open until 10 PM on at least one day of the week.
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Breakfast available: Opens by 7 AM — a viable breakfast stop in Ha Noi.
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Frequently Asked
- Is Bread factory - Tràng Tiền good for a quick morning stop?
- Morning is the natural window at Bread factory - Tràng Tiền — fresh stock arrives early and foot traffic on Hàng Khay is at its lightest, making it easy to stop without navigating a crowd.
- What does Bread factory - Tràng Tiền specialise in?
- Bread factory - Tràng Tiền focuses on baked goods — bread in various forms and pastries displayed at the counter. The menu stays focused; it is not a full-meal destination.
- Is Bread factory - Tràng Tiền consistent in quality?
- A 4.3 rating across 702 Google reviews points to consistent execution. The kitchen handles volume without slipping, notable for a spot in a tourist-adjacent corridor like Tràng Tiền.
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